40 Years of Scarecrow: Evolution of the Scarecrow Logo

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Scarecrow is closing on its 40th birthday, and a company doesn’t look this good in its middle age without having some work done. The Scarecrow brand has had a couple of facelifts over the years, but its older incarnations are still fondly remembered.

Meet the Scarecrow Man

Our very first logo when we started in 1984 was a very logical choice given our company name – a picture of an actual scarecrow.

For more than half of our four decades in business, this happy fellow provided the quite literal face of our brand. And this long-serving member of our team had an impeccable service record, embodying our brand name and our purpose of keeping birds away from places they shouldn’t be. But by 2000s this kind of highly illustrative logo started to show its age, and it was time for our straw-stuffed friend to start stepping aside.

Green is the New Black

In 2007 it was time to bring our brand up to date, so that meant it was time for a new logo. Much as our original logo was well-known and well-loved by our clients and ourselves, Scarecrow’s products are at the cutting edge of the industry so we could not leave our logo stuck in the 1980s forever. We set about developing a new look.

Our new logo was simple, clear and professional. It introduced a new shade of green as our brand colour, a little darker than we had previously been using, and it saw us through the better part of the next decade.

 

Scarecrow Group Logo

Up to Date

The green logo brought our branding into the 21st century but didn’t quite manage the same length of service as its predecessor. In 2016, it was time for another refresh, and this brought us more or less to where we are today.

The last major lot of work we had done introduced some fresher-looking brand colours – teal and blue. It kept the simplicity of the previous logo while looking sleeker and more contemporary. The stylised “W” and the bird silhouettes evoke our specialism and add a subtle graphical element after the text-only logo that proceeded it.

We tweaked it again in 2022, to reflect our acquisition by now-parent company Robin, but otherwise this logo continues to serve us well. We expect it to do so for many years to come, but no doubt one day it will start to show its age and we will all be excited to see what Scarecrow Group looks like in the future.

Scarecrow’s logo may have changed, but our commitment to quality and effectiveness has not. To browse our current range of bio-acoustic dispersal solutions, click here.