Bird Control for Airport RunwaysThis is a test page.

‘bird control’
‘for airports’
‘runways’
‘bird strikes’
‘safe dispersal’
‘dispersal of birds’
‘bird dispersal’
scarecrow

You need to write your content well, repeating the most relevant keywords in the context of the topic of the page. It is important to be repetitive and don’t worry too much about the writing sounding repetitive, as long as it makes sense. Remember that you’re writing to help Google understand the relevance of the page and not a perfectly crafted grammatical piece of writing.

Don’t say things like ‘Our Services are tailored to your needs’ because Google doesn’t know what a ‘Service’ is, it needs to be told so it would be something like ‘Bird dispersal technology’ or ‘Bird dispersal system’, ‘Bird control system’, etc

It’s a balance but effectively you’re trying to increase the density of certain keywords over others and to use those keywords as often as possible where they really matter on a page.

Don’t try to use all keywords on a page, it is much better to create separate pages for different types of specific service or business activity that way the overall density of keywords will be higher and you’re not diluting one keyword against another.

For instance, if you have 5 services and 1 page, you have diluted those keywords against each other, effectively the page content is competing with itself. If however you had one page that then linked off to 5 separate service pages, those pages are just specifically talking about that one service.

This is especially important when referring to potential users or applications of the products, i.e. for farming, airports, rigs at sea.

 

The Airport has seen an 80% reduction in airfield bird sightings in the last year – Liam Bolger, Airfield Operations London Luton Airport

The Airport has seen an 80% reduction in airfield bird sightings in the last year –
Liam Bolger, Airfield Operations London, Luton Airport
The Airport has seen an 80% reduction in airfield bird sightings in the last year – Liam Bolger, Airfield Operations London Luton Airport
The Airport has seen an 80% reduction in airfield bird sightings in the last yearLiam Bolger, Airfield Operations London Luton Airport

The Airport has seen an 80% reduction in airfield bird sightings in the last year – Liam Bolger, Airfield Operations London Luton Airport